Ethan McNamara

Design

Not a gallery. Five rooms that show the reasoning: what the work is built from, what it was chosen out of, how it moves, how it is judged, and what it looks like running.

How I work

The method

Explore wide, then choose narrow. The wedding surface got 180 views before anything was built. Most of them are wrong on purpose — you cannot tell which idea is good until you have seen the twenty next to it. The shortlist is the deliverable, not the pile.

Let something adversarial read it. Seven seats review the built screen with no knowledge of each other, then refuters attack every finding. Only findings that survive get fixed. The score is the lowest seat, never an average, because an average lets you hide the one thing that would fail you.

Compute anything you claim. Contrast ratios, durations, byte budgets and gate results on this site are read from the thing itself at build time. Where a number could not be computed, there is no number.