Ethan McNamara

Designer and engineer, building Signal Studio from Limerick.

I’m Ethan McNamara. In January 2025 I started Signal Studio, project management for non-technical teams. I work on it end to end, from the interface down to the data model.

Based in
Limerick, Ireland
Ethan McNamara
Limerick, Ireland

How I build

Four rules I keep coming back to, each worked out in a project.

  1. Sort by what needs a person.

    Signal Run Desk reads each agent’s state file and session log, then puts the one decision waiting on you at the top.

    Signal Run Desk
  2. Feedback should point, not describe.

    Redline attaches each note to the element itself, with the page context the reviewer saw, so nobody has to know what a detail is called.

    Redline
  3. Reference the file. Don’t copy it.

    Relay stores a title, a file reference and the project link. The original stays in the team’s own Google Drive.

    Relay
  4. Rules belong on the server.

    Nudge checks permission, notification preferences and a 24-hour cooldown before anything is sent. The client never decides.

    Nudge

Where to look

Each discipline, linked to the evidence.

  • Product and engineering

    Eleven projects, six of them built and filmed. Each page draws the architecture underneath.

    See the work
  • Design systems

    Signal Studio’s palette, type and spacing, parsed from its own token file and scored in WCAG 2 and APCA.

    In good detail
  • Motion

    Dot, drawn by a spring engine that steps time in fixed ticks, so the same script always plays the same way.

    Meet Dot
  • Breadth

    472 artefacts behind the work, on one wall you can drag.

    Open the Archive